guayakí yerba mate

the ask: pick a brand that you feel needs more recognition and design a brand book with complete executions for it

the campaign: yerba mate is the only caffeine I’ll drink so naturally I had to create an entire brand book filled with different ways to advertise it. Guayakí’s mission is to create market driven regeneration and bring the world to life naturally, which is why their mantra is “Come to Life”. Throughout all the executions, you will find the mantra due to its importance but don’t disregard how naturally it fits in.

concept boards

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prints

print ads
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digital app

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promotion box

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brand book

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